Values-based investing as a concept, born as early as 1920, originally gave concerned investors the choice of avoiding investments in alcohol and tobacco. By the 1970’s the movement (later recognized as “socially responsible investing”) had become primarily a left-wing phenomenon. In addition to the screens of alcohol and tobacco, socially responsible investing began screening for environmental pollution, nuclear power, animal rights, employee diversity, and other similar issues. Today, socially conservative investors can once again use values-based investing as it was originally designed: to screen out investments in cultural and moral pollution. Unfortunately, a growing number of public corporations appear comfortable in choosing to support or profit from a variety of immoral activities that undermine our country’s traditional moral value system. In addition to alcohol, tobacco and gambling, the Timothy Plan is the first mutual fund to actively avoid investing in companies that are involved in abortion, pornography, anti-family entertainment, or that actively promote non-traditional married lifestyles. By using this methodology, investors can choose to honor their moral convictions with their investments without sacrificing investment return opportunities. By being denied the use of investment capital, corporate America will learn that a financial cost is incurred for conducting business that undermines American families, moral integrity, and the institution of marriage.